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Design Lead • Art Direction • Motion and Brand Design

Long story short

I was born and raised in São Paulo, Brazil, a concrete jungle bursting with loud music, incredible food, and enough cultural chaos to keep a curious mind permanently entertained. Growing up, I spent most of my time watching cartoons and soap operas, convinced I'd become a famous singer. My voice, however, had a very different career in mind. So I followed the visuals instead.

In 2018, I packed my bags, left the São Paulo sun behind, and moved to Ireland because I enjoy a challenge (and rain). Best decision I ever made.

Over a decade later, I've built a career at the intersection of art direction, motion design, and creative thinking, working across brand campaigns, digital content, animation, and multi-channel storytelling. I've had the privilege of collaborating with brands like Google, LinkedIn, TikTok, Diageo, KPMG, and Warner Media, bringing ideas to life in ways that are both visually compelling and strategically grounded.

I work best when I can think and make in equal measure. Strategy and craft aren't separate things to me, they're the same conversation. I care about the concept as much as the execution, and the story behind the visual as much as the visual itself. Along the way, I've also had the chance to mentor other creatives which turns out to be one of the most rewarding things you can do when you actually care about the work.. 

I'm actively working with AI to understand where it fits. Good judgment is everything. Without it, you just get slop.

 

If you want to say ''hi!'' don't be shy and contact me anytime.

Hi,
I'm Karla Cerqueira

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