Long story short, I was born and raised in São Paulo, Brazil. A concrete jungle of loud music, incredible food and enough cultural chaos to keep a curious mind permanently entertained. Growing up, I spent most of my time watching cartoons and soap operas, convinced I’d become a famous singer. My voice had other plans, so I followed the visuals instead.

 

In 2018, I packed my bags, left the São Paulo sun behind and moved to Ireland because apparently I enjoy a challenge (and rain). Best decision I ever made.

 

Since then, I’ve built a career across creative direction, concepts, motion and content, working on campaigns and stories for brands including Google, LinkedIn, TikTok, Diageo, KPMG and Warner Media across B2B and B2C campaigns.

 

I’m happiest somewhere between the thinking and the making. I like figuring out what the idea is, why anyone should care, and then working out the best way to turn it into something people actually want to watch. Sometimes that’s a campaign, sometimes a film, a social piece, an animation or a whole visual system. I care as much about the thinking and strategy behind the work as I do about the craft itself. The idea, the audience, the story and the decisions that shape what the final piece becomes.

 

Along the way, I’ve also had the chance to mentor other creatives, which turns out to be one of the most rewarding things you can do when you genuinely care about the work.

 

I’m also actively exploring AI and where it actually belongs in the creative process. The tools are moving fast, but good judgment still matters more than anything. Without it, you mostly just get slop.

 

If you want to say hi, don’t be shy,  get in touch.